Hyundai Motor Group tops JD Power rankings for 2 consecutive years

The Korea Times

The Korea Times

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Tue, September 26, 2023 | 07:40

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Hyundai Motor Group tops JD Power rankings for 2 consecutive years

Posted : 2023-02-10 14:58

Updated : 2023-02-10 15:06

Kia Sportage SUV / Courtesy of Hyundai Motor Group

By Kim Hyun-bin

Hyundai Motor Group (HMG) grabbed the top spot in the U.S.' most prestigious quality survey for two consecutive years, in the latest nod to the quality of the automotive conglomerate's vehicles.

Genesis ranked second out of 31 brands, including luxury brands, in the 2023 vehicle dependability survey (VDS) announced by J.D. Power, a U.S. market research firm, the automaker said Friday. Kia ranked third and Hyundai Motor ranked 8th.

This is the best overall performance among 16 global automakers for the second straight year. The 2023 VDS was conducted on a total of 31 brands, 227 models, and 30,062 vehicles sold in the U.S. from July 2019 to February 2020.

Kia Corp. ranked first among general brands for three consecutive years in the mass market segment. Genesis ranked 2nd out of 13 luxury brands, and Hyundai Motor ranked 6th out of 18 general brands.

The VDS surveys the durability and quality satisfaction of 184 items targeting customers three years after purchasing a vehicle and then counts the number of complaints. The lower the score, the higher the quality of satisfaction.

HMG had the lowest average score of 160 among the 16 global auto groups, beating Toyota (163 points) and General Motors (165 points) to take the top spot.

By vehicle type, the Kia K3 (local name Forte) compact car, Kia K5 (local name Optima) midsize car and Kia Sportage compact SUV ranked first in their respective categories, resulting in a total of three models to receive the best quality award for each segment.

"The reason why Kia has been able to consistently maintain excellent grades since participating in the evaluation is that we have prepared mid- to long-term management strategies along with the declaration of carbon neutrality and RE100 and have systematically implemented them," a Kia official said.

Hyundai Avante (local name Elantra) compact car, Hyundai Santa Fe midsize SUV, Kia Sorento upper midsize SUV, Kia Carnival (local name Sedona) minivan received the excellent quality award.

hyunbin@koreatimes.co.kr