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| Mercedes-Benz Korea CEO Thomas Klein, second from right, poses with company executives and members of the Green Mothers Association during the Mercedes-Benz MobilKids campaign, a traffic safety education program for children, in front of Samjeon Elementary School in Seoul, Sept. 7. Lee Eun-jeong, third from left, director of communications and CSR of Mercedes-Benz Korea, and Bettina Fetzer, second from left, vice president of communications and marketing at Mercedes-Benz AG, also attended the event. Courtesy of Mercedes-Benz Korea |
By Kim Hyun-bin
Mercedes-Benz has been working to create a safe transportation environment for children.
In 2001, Its Social Contribution Committee established MobileKids, a traffic safety education program for children. In 2014, the program was adapted into a Korean version to fit domestic traffic conditions. The program has which has been participated in by more than 2 million children from 13 countries around the world, and over 30,000 in Korea.
Mercedes-Benz signed a business agreement with the Green Mothers Association to improve its campaign for traffic safety and prevention of traffic accidents in school zones. In March, the committee produced 2,000 flags with safety messages such as "before the crosswalk, stop first" and delivered them to elementary schools in 14 districts of Seoul and the Seoul Metropolitan Police Agency.
The delivered safety flags are being installed in traffic safety zones such as in front of schools to help prevent accidents and encourage responsibility amongst drivers.
Bettina Fetzer, head of communication and marketing at Mercedes-Benz AG, visited Korea and participated in a traffic safety campaign at a school zone in front of Samjeon Elementary School in Seoul.
The Mercedes-Benz Social Contribution Committee plans to continue cooperating not only to support children's safety in school zones around elementary schools but also to establish a traffic safety culture.
This year, the sixth children's drawing contest was held to draw posters showing the five traffic safety rules for drivers to keep children safe, which include drivers yielding at crosswalks, reducing speed in a school zone to 30 kilometers or less and observing parking regulations.
In addition, various non-face-to-face education content such as traffic safety coloring and mobility storybooks are provided through the Mercedes-Benz Mobile Kids Player Safety online education platform to bridge the education gap caused by the pandemic and expand traffic safety education for children.
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