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| Asiana Hoppy Lager / Courtesy of Asiana Airlines |
By Kim Jae-heun
Asiana Airlines has introduced a craft beer called "Asiana Hoppy Lager," company officials said Wednesday, becoming the first carrier to roll out its own suds.
Asiana Hoppy Lager is jointly developed by the airline, Korea Brewers Collective and convenience store chain CU. It is made from 95 percent malt and 5 percent hops to give both the aroma of ale and the freshness of lager. Korea Brewers Collective is a brand under Oriental Brewery specializing in the manufacture of craft beer. CU is one of the biggest convenience store chains in the country.
Asiana designed the craft beer can with its iconic multicolored stripes featuring "Saekdong," which is found on the sleeves of the Korean traditional attire for girls.
"Asiana Hoppy Lager is a product that contains the company's willingness to re-emerge in the travel industry. We hope our customers relish the joy of travel in their daily lives with our craft beer," an Asiana Airlines official said.
The craft beer is available at CU conveniences stores across the country starting Wednesday. The beer will be sold to customers traveling on Asiana Airline's international flights.
The carrier also said it will produce a short animated film in collaboration with movie director Han Ji-won. The film will portray a story of customers returning to travel after a long break due to COVID-19 pandemic.
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