![]() |
Karlina Lisbeth Castillo Jimenez |
First, it is important for any company to have employees that are able to relate to their customers. When a financial advisor is speaking to a potential client, they usually try to emphasize the countless benefits the service has. But all of this is futile if the employee is not prepared to highlight what a MZ Generation consumer might be particularly interested in. It has become a trend for MZ individuals to shop purposefully, if they do not see any greater use for a service, they will simply not get it. If financial companies were to hire MZ Generation individuals, the chances of obtaining and preserving those customers is higher. Furthermore, having MZ Generation employees will allow financial companies to understand from a business perspective what they lack and need for their business as these employees have firsthand experience on the market.
![]() |
In addition, financial companies can use social media to engage with their MZ Generation consumers. If financial companies were to use platforms such as TikTok, Snapchat or Instagram, they would have a larger following and a bigger space to educate consumers on what they offer in modern ways. What the three platforms have in common is an opportunity to showcase to their audience a short, concise, simple message that should be just as efficient as a one-on-one meeting with a financial advisor. Financial companies also have the opportunity to reach consumers around the world, which works to their favor if they have international locations. Or if they do not, they have an opportunity to collect data on what locations they can expand their facilities in.
![]() |
gettyimagesbank |
Finally, as newer generations emerge, companies should dedicate their time in investing resources to investigate newer generations' specific peculiarities to adequately engage with them. Learning about what interests their clientele gives companies insight on what attracts them, and to understand their clients uniquely.