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| Seen is a screen capture of shows held online during the K-fashion Digital Festival held by the Korea Creative Content Agency (KOCCA) / Courtesy of KOCCA |
By Park Ji-won
The Korea Creative Content Agency (KOCCA) has held online trade shows for Korean fashion brands targeting China since March to help COVID-hit fashion brands and expand their footprint in the area.
With the title "K-fashion Digital Festival (KFDF)," KOCCA came up with online promotional videos via various channels for five fashion brands ― Lee Chung-chung's LIE, Cho Eun-ae's tibaeg, Hong Hye-jin's The Studio K, Kim Jin-young and Lee Su-yeon's DEW E DEW E and Im Dong-joo's STIGMA.
For example, the tiktok challenge by singer Haha went viral, while Seoul-themed fashion films by the brands were distributed via various online channels such as YouTube and Weibo, attracting viewers to the respective platforms.
In Yizhibo, a live video streaming mobile app in China, the agency also held live commerce streaming events where it introduced those brands to influencers from April 15 to 17, ending up attracting 8.23 million views.
In Taiwan, the agency held a premiere for fashion videos while presenting shows for 150 businessmen and influencers.
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